Art Asia fair, a premier international contemporary Asian art fair, made its inaugural debut in December 2008 in Miami. The fair was a success with critical acclaim from both press and collectors. ART ASIA featured 44 galleries representing the best of emerging and established artists from Asia. I was responsible for the identity and visual aesthetics of ART ASIA – from logo design to conceptualizing a national advertisement campaign. Other design projects for the fair included banners, tote bag, signage, catalogue and website design.