MZ Wallace is a luxury handbag company based in New York City. Wireframed and re-designed the E-Commerce experience of the brand, making the site easier for customers to shop online. Introduced filters and a search tool to help aid customers to their specific needs. Also brought in the component of education and editorialization to the website. The product pages contain information about each bag from fabrication to detailed spec’s, while the journal is a integrated blog that engages users to experience the brand and learn more about the company. With the launch of the new website in Nov 2013, MZ Wallace has seen a 30% increase of online sales.